Scot Steffy founder of Viral Brand was the team manager and owner of MC Media when he founded Viral Brand LLC. His partner Steve owner of BPR Racing West Coast SX team helped launched Viral in Sept 2015.
Scot Started racing in the spring of 1983 and by the fall of 1985 Scot had turned professional. In Feb of 1986 Scot scored his first top 10 in Supercross and his passion for racing was solidified.
The passion for goggles comes from a very early age for Scot and he has passed that down to the staff and designers. Scots father once pulled him out of a race while in the lead after Scot took off his goggles with only a lap to go. His dad said, "You can always race another race but you can never get another eye!" from that day forward, Vision and Performance were key to Scots racing. Every goggle is designed with this key focus!
2020 and the worldwide pandemic was an absolute win for the dirt bike world. We have seen many new riders come into our sport and help elevate it to the next level, but inventory and world supply chains were a massive disaster. After the first few months of the pandemic, we were sold out with a very limited supply of goggles making it to us. We did everything we could to keep the doors open.
With all the struggles we decided to make a Paradigm Shift and go away from Dealer and consumer direct sales. Viral Brand LLC partnered with Distributors across the Globe. This decision has been one of our best decisions. Our new partners are excited, motivated, and industry-leading professionals, and together along with you, our customer we are going to bring you unique, innovative, and industry-leading products for years to come.
In 2023 Jeff Emig 5 Time Champion and the current Loretta Lynns 2023 40Plus and 50 Plus Champion joined Viral. Jeff will bring his years of experience and knowledge to help build a better product for years to come.
"We are excited to welcome Viral Brand into the Kimpex USA family of premium brands," said Jason Hammond, Vice President and General Manager of Kimpex USA. "Their commitment to push design while delivering on functionality and quality aligns with our mission to deliver market-leading products to our customers. Working with thought leaders like Viral Brand exemplifies our understanding and commitment to being a leading distributor in the powersports market.”